Louise has 20 years of experience in the travel and hospitality industry for a number of leading brands. Having graduated from the University of Birmingham with a BSc (Hons) in Mathematical Sciences, Louise’s early career was centered on profit analysis before she moved into roles with more of a focus on revenue generation. Louise has held senior management positions with Travelodge and Thomas Cook, and her career to date has given her an in-depth knowledge of all areas of revenue management, coupled with strong analytical skills. Her knowledge of different industries allows her to share alternative approaches to maximising revenue.

As Revenue Director, Louise is responsible for driving a total revenue culture by developing the group’s revenue team, optimising distribution and setting the strategy for pricing and inventory allocation.