DoubleTree by Hilton Manchester
Manchester, UK

SALES + MARKETING

As a trusted advisor to the hotels we serve, we develop customised, high-performing sales and marketing plans to build brand awareness, engagement, and optimise revenue. From S.W.O.T analyses to sales training, we ensure that every step is grounded in market strategy and the best interest of the brand hotel and owner. We are on-site at our properties frequently throughout the year to ensure our sales and marketing teams are equipped with everything they need to drive performance.

Market Research

S.W.O.T analysis, competitive set comparison, S.M.A.R.T action plan
Review/analyse trend reports for market and competitive set
Implement market research platforms (Agency 360, Demand 360, Group Shop Service etc) as appropriate

Sales & Marketing Plan

Pre-opening/operating Sales & Marketing budgets
Hotel/market specific pre-opening/operating sales & marketing plan with KPI’s
Lead creative and branding strategy
Social media, advertising, and PR plan
Vanity website development and hotel collateral (digital and print)
Architectural and lifestyle photography
Immersive media
Staffing guidelines and talent acquisition
Positioning and market segmentation development and strategies

Sales Systems Scheduling,
Implementation & Optimisation

Implement appropriate sales and catering system (Delphi.fdc, STS, CiTY)
Lead generation/response tools (i.e., CVENT, Meeting Broker, e-Proposal) and Competitive Intelligence tools (i.e., Hotstats, TravelClick, Knowland, STR)
Meeting space diagrams

Training

On-boarding training for property team members
One-on-one training in lead generation, systems, marketing, and/or sales skills
Discipline-specific mentors for new hotel leadership
Implement and administer recognition and incentive programmes

Pre-Opening Critical Path

Brand-centric critical path plan to ensure successful, on-time opening
Technology for collaboration and project management
Systems set-up and talent acquisition

Crowne Plaza Plymouth
United Kingdom

We love to bring big ideas and our love of luxury, lifestyle and leisure to life. Have a project in mind? We can help.

SALES + MARKETING

Market Research

Sales & Marketing Plan

Sales Systems Scheduling,
Implementation & Optimisation

Training

Pre-Opening Critical Path

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Sales + Marketing

SALES + MARKETING

Market Research

Sales & Marketing Plan

Sales Systems Scheduling, Implementation & Optimisation

Training

Pre-Opening Critical Path

Back to Top

RECEIVE OUR NEWSLETTER

Sales + Marketing

Sales Systems Scheduling,
Implementation & Optimisation