Double Tree by Hilton Leeds City Centre
Leeds, UK
Strong performance resulting from expertise in converting 5 Brand-managed hotels to Valor management.
In May 2015, Valor advised owners on the acquisition of the “Mint” portfolio of a five property, 1,187 room Hilton-managed portfolio with excellent locations in five of the UK’s strongest regional markets, Glasgow (Hilton Garden Inn), Leeds (DoubleTree), Manchester (DoubleTree), Bristol (Hilton Garden Inn) and Birmingham (Hilton Garden Inn). This acquisition diversified the brand translation in the portfolio adding a highly regarded Hilton distribution. It also added synergies with very strong locations in major UK cities where we already had an existing portfolio presence.
During 2016, room technology upgrades were implemented across the hotel portfolio. This enhanced the guest experience while simultaneously reducing operating costs. As well, a £0.5 million refurbishment of the Sky Lounge at DoubleTree Leeds was completed.
In 2017 Valor concepted, created and implemented a rebranding of F&B offerings across all five Hilton assets. Valor created Store Street Exchange, The Lock and Recess as high-street retail brands within the hotels, taking guest capture from single digit to well north of 60%, with 50% of total business coming from the local market. Since completion of these initiatives, guest capture improved substantially, and F&B revenue increased by almost 5X.
Learn more about how we drive strong performance for conversions from brand-managed to valor managed.
3200 Windy Hill Road SE, Suite 750
Atlanta, GA 30339
Phone: +1 404 846 0700
Email: info@valorhospitality.com
Phone: +44 (0)1708 730 522
Suite 004 The Yacht Club
2 Dockrail Road
V&A Waterfront
Cape Town 8002, South Africa
Phone: +27 21 4614587
Siège Casablanca
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Anfa – Casablanca | Maroc
Phone : +212 (0) 5 22 799 790
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Mirabab District
Tashkent Uzbekistan
Office : Tel: +998 934752246