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Double Tree by Hilton Leeds City Centre
Leeds, UK

Conversions

See how we reimagine Conversions to deliver strong results for investors, developers and owners.

From Brand-Managed
to Valor Managed
Hilton Portfolio

Strong performance resulting from expertise in converting 5 Brand-managed hotels to Valor management.

In May 2015, Valor advised owners on the acquisition of the “Mint” portfolio of a five property, 1,187 room Hilton-managed portfolio with excellent locations in five of the UK’s strongest regional markets, Glasgow (Hilton Garden Inn), Leeds (DoubleTree), Manchester (DoubleTree), Bristol (Hilton Garden Inn) and Birmingham (Hilton Garden Inn). This acquisition diversified the brand translation in the portfolio adding a highly regarded Hilton distribution. It also added synergies with very strong locations in major UK cities where we already had an existing portfolio presence.

During 2016, room technology upgrades were implemented across the hotel portfolio. This enhanced the guest experience while simultaneously reducing operating costs. As well, a £0.5 million refurbishment of the Sky Lounge at DoubleTree Leeds was completed.

In 2017 Valor concepted, created and implemented a rebranding of F&B offerings across all five Hilton assets. Valor created Store Street Exchange, The Lock and Recess as high-street retail brands within the hotels, taking guest capture from single digit to well north of 60%, with 50% of total business coming from the local market. Since completion of these initiatives, guest capture improved substantially, and F&B revenue increased by almost 5X.

See How We Did It

Learn more about how we drive strong performance for conversions from brand-managed to valor managed.

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Americas

3200 Windy Hill Road SE, Suite 750 

Atlanta, GA 30339

Phone: +1 404 846 0700

Email: info@valorhospitality.com

UK + EUROPE

St. James House 

3rd Floor, South Wing

27 – 43 Eastern Road

Romford, Essex RM1 3NH

Phone: +44 (0)1708 730 522

Email: info@valorhospitalityeurope.com

Africa

Surbiton Road, Rosebank

Rondebosch, 7700, South Africa

Phone: +27 21 4614587

Email: infoafrica@valorhospitality.com

Siège Casablanca

Angle avenue de la Côte d’Emeraude & rue de l’Ile de Timor

Anfa – Casablanca | Maroc

Phone : +212 (0) 5 22 799 790

Middle East + CIS

Valor Hospitality Middle East DMCC

Platinum Tower, Level 6

DMCC Jumeirah Lake Towers

P.O. Box 181921 Dubai, United Arab Emirates

Phone: +971529230820

Email: middleeast@valorhospitality.com

8, Mehrjon Street

Mirabab District

Tashkent Uzbekistan

Office : Tel: +998 934752246

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  • Valor Culture
    • We Are Hotelitarians
    • Meet Our People
    • Our Story + Values
    • Join Our Team
    • Back
  • Services
    • Hotel Management
    • Asset Management
    • New Development + Rebranding
    • Investments + Acquisitions
    • Dine, Design + Curate
    • Specialties
    • Back
  • Case Studies
    • Operations Value Add
    • Asset Management
    • New Development + Expansion
    • Rebranding + Renovations
    • Conversions
    • Environmental, Social, Governance
    • Back
  • Global Portfolio
    • Properties Americas
    • Properties UK + Europe
    • Properties Middle East + CIS
    • Properties South Africa
    • Properties North + West Africa
    • Back
  • ESG + Sustainability
    • Mission + Objectives
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    • Achievements
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Conversions