Double Tree by Hilton Leeds City Centre
Leeds, UK

Conversions

See how we reimagine Conversions to deliver strong results for investors, developers and owners.

From Brand-Managed
to Valor Managed
Hilton Portfolio

Strong performance resulting from expertise in converting 5 Brand-managed hotels to Valor management.

In May 2015, Valor advised owners on the acquisition of the “Mint” portfolio of a five property, 1,187 room Hilton-managed portfolio with excellent locations in five of the UK’s strongest regional markets, Glasgow (Hilton Garden Inn), Leeds (DoubleTree), Manchester (DoubleTree), Bristol (Hilton Garden Inn) and Birmingham (Hilton Garden Inn). This acquisition diversified the brand translation in the portfolio adding a highly regarded Hilton distribution. It also added synergies with very strong locations in major UK cities where we already had an existing portfolio presence.

During 2016, room technology upgrades were implemented across the hotel portfolio. This enhanced the guest experience while simultaneously reducing operating costs. As well, a £0.5 million refurbishment of the Sky Lounge at DoubleTree Leeds was completed.

In 2017 Valor concepted, created and implemented a rebranding of F&B offerings across all five Hilton assets. Valor created Store Street Exchange, The Lock and Recess as high-street retail brands within the hotels, taking guest capture from single digit to well north of 60%, with 50% of total business coming from the local market. Since completion of these initiatives, guest capture improved substantially, and F&B revenue increased by almost 5X.