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Delta Hotels by Marriott Basking Ridge
Basking Ridge, New Jersey, USA

Rebranding
+ Renovations

See how we reimagine Rebranding + Renovations to deliver strong results for investors, developers and owners.

delta hotels by marriott Basking Ridge

basking ridge, new jersey, USA

Right Hotel Brand for the Market Drove Revenue, RGI and Rate Growth

Less than a mile from I-78, this modern business hotel set on wooded grounds is 4 miles from the Sri Venkateswara Temple and Leonard J. Buck Garden.

We saw an opportunity to take an independent property and select the right brand for the popular business market to attract the business transient traveler, groups, and leisure guests — leveraging the Marriott flag to gain instant recognition, credibility, and bookings.

See How We Did It
DH_EWRDE_queen_LR

ac hotel by marriott, manchester salford quays
+ ac hotel by marriott, birmingham

Manchester, UK; Birmingham, UK

Best Fit Brand Selection Drove Growth in RevPAR, RGI and NOI

In July 2015, Valor advised owners on the acquisition of two hotels, the Ramada Birmingham City Centre (90 rooms) and the Ramada Manchester Salford Quays (142 rooms). The hotels were constructed in 2001 and 2007 with excellent micro-locations. Under previous ownership, the hotels experienced disappointing performance due to a substantial lack of investment in the assets.

See How We Did It
Copy of AC_Mariott_Birmingham_Mailbox_099HIGH RES

CROWNE PLAZA + HOLIDAY INN HOTELS

UK

Attractive Portfolio Acquisition + Rebranding Led to RevPAR and NOI Uplift

In 2014, Valor advised owners on the acquisition of the Queens Moat House (QMH) portfolio – a collection of 7 Holiday Inn hotels, 3 Crowne Plaza hotels and one Best Western Plus hotel.

Valor negotiated a new portfolio-wide franchise agreement with IHG on considerably improved economic terms – generating multi-million GBP savings in franchise fees over a five-year period payable to IHG. In addition, IHG provided millions in key money towards capital projects.

Valor also advised and assisted ownership to sell three non-core hotels between 2016 and 2017 at a premium, over acquisition price.

Post acquisition, Valor made significant management changes and identified a compelling rebranding opportunity to convert four of the Holiday Inn hotels into Crowne Plaza hotels.

See How We Did It

Learn more about how we deliver strong returns and how we can help your rebranding + renovation projects.

Contact Us

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Americas

3200 Windy Hill Road SE, Suite 750 

Atlanta, GA 30339

Phone: +1 404 846 0700

Email: info@valorhospitality.com

UK + EUROPE

St. James House 

3rd Floor, South Wing

27 – 43 Eastern Road

Romford, Essex RM1 3NH

Phone: +44 (0)1708 730 522

Email: info@valorhospitalityeurope.com

Africa

Surbiton Road, Rosebank

Rondebosch, 7700, South Africa

Phone: +27 21 4614587

Email: infoafrica@valorhospitality.com

Siège Casablanca

Angle avenue de la Côte d’Emeraude & rue de l’Ile de Timor

Anfa – Casablanca | Maroc

Phone : +212 (0) 5 22 799 790

Middle East + CIS

Valor Hospitality Middle East DMCC

Platinum Tower, Level 6

DMCC Jumeirah Lake Towers

P.O. Box 181921 Dubai, United Arab Emirates

Phone: +971529230820

Email: middleeast@valorhospitality.com

8, Mehrjon Street

Mirabab District

Tashkent Uzbekistan

Office : Tel: +998 934752246

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  • Valor Culture
    • We Are Hotelitarians
    • Meet Our People
    • Our Story + Values
    • Join Our Team
    • Back
  • Services
    • Hotel Management
    • Asset Management
    • New Development + Rebranding
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    • Dine, Design + Curate
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  • Case Studies
    • Operations Value Add
    • Asset Management
    • New Development + Expansion
    • Rebranding + Renovations
    • Conversions
    • Environmental, Social, Governance
    • Back
  • Global Portfolio
    • Properties Americas
    • Properties UK + Europe
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Rebranding + Renovations