Delta Hotels by Marriott Basking Ridge
Basking Ridge, New Jersey, USA

Rebranding
+ Renovations

See how we reimagine Rebranding + Renovations to deliver strong results for investors, developers and owners.

delta hotels by marriot Basking Ridge

basking ridge, new jersey, USA

Right Hotel Brand for the Market Drove Revenue, RGI and Rate Growth

Less than a mile from I-78, this modern business hotel set on wooded grounds is 4 miles from the Sri Venkateswara Temple and Leonard J. Buck Garden.

We saw an opportunity to take an independent property and select the right brand for the popular business market to attract the business transient traveler, groups, and leisure guests — leveraging the Marriott flag to gain instant recognition, credibility, and bookings.

ac hotel by marriott, manchester salford quays
+ ac hotel by marriott, birmingham

Manchester, UK; Birmingham, UK

Best Fit Brand Selection Drove Growth in RevPAR, RGI and NOI

In July 2015, Valor advised owners on the acquisition of two hotels, the Ramada Birmingham City Centre (90 rooms) and the Ramada Manchester Salford Quays (142 rooms). The hotels were constructed in 2001 and 2007 with excellent micro-locations. Under previous ownership, the hotels experienced disappointing performance due to a substantial lack of investment in the assets.

CROWNE PLAZA + HOLIDAY INN HOTELS

UK

Attractive Portfolio Acquisition + Rebranding Led to RevPAR and NOI Uplift

In 2014, Valor advised owners on the acquisition of the Queens Moat House (QMH) portfolio – a collection of 7 Holiday Inn hotels, 3 Crowne Plaza hotels and one Best Western Plus hotel.

Valor negotiated a new portfolio-wide franchise agreement with IHG on considerably improved economic terms – generating multi-million GBP savings in franchise fees over a five-year period payable to IHG. In addition, IHG provided millions in key money towards capital projects.

Valor also advised and assisted ownership to sell three non-core hotels between 2016 and 2017 at a premium, over acquisition price.

Post acquisition, Valor made significant management changes and identified a compelling rebranding opportunity to convert four of the Holiday Inn hotels into Crowne Plaza hotels.

Learn more about how we deliver strong returns and how we can help your rebranding + renovation projects.

Rebranding
+ Renovations

See how we reimagine Rebranding + Renovations to deliver strong results for investors, developers and owners.

delta hotels by marriot Basking Ridge

ac hotel by marriott, manchester salford quays
+ ac hotel by marriott, birmingham

CROWNE PLAZA + HOLIDAY INN HOTELS

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