Following an award-winning career in luxury, resorts, independent and branded hotels, Euan formed Valor Hospitality Partners in 2012 with longtime friend and business partner Steve Cesinger. Since then, Euan and his dynamic team have executed on many distressed property turnarounds, new builds and re-brandings, resulting in a highly-regarded reputation for the quality of the Valor execution both commercially and culturally.

In 2013, Euan and Steve purchased a U.K. operating platform, which today operates 36 hotels and resorts throughout Great Britain. Utilizing their unique brand of culture and results delivery, highlights of the U.K. work includes taking an IHG portfolio of underperforming U.K. hotels to the number one operated franchise portfolio in Europe and throughout the entire estate; project managing multi-million pound renovations, upgrades, rebranding; and the concepting and development of ‘High Street Retail’ themed restaurants within select Hilton Hotels. In 2013, Euan formed PMR Hospitality Partners in Cape Town, South Africa with lifelong friends, Tony Romer-Lee and Michael Pownall, creating a bespoke, unique, full-service management company targeted at filling a huge need gap in the Sub-Saharan African hospitality market. In 2018, PMR became Valor Africa & Middle East turning Valor into what is now referred to as Valor Global with new office openings in Bangkok, Thailand and Dubai.

Euan’s vision for a truly bespoke global management company sharing resources, skills, and strategic thinking, as well as internally-created operating systems, procedures and guidelines which Reimagine Hospitality has come to life with Valor Global now managing, asset managing advising, or consulting on over 80 projects around the world.