Ermin joined Valor as Corporate Director of Revenue Strategy, providing leadership and strategic insight to property teams in order to maximize revenues and optimize channel distribution. His “Total Revenue Management” system is fully flexible, scalable, and tailored to each asset, regardless of size of portolio of location.

Starting his career at Hyatt Hotels, Ermin has spent the last 20 plus years in hospitality management, leading large diverse teams through challenging market conditions. He spent 10 years working for Starwood Hotels, and prior to joining Valor he served as Vice President of Revenue & E- Commerce at Phoenix American Hospitality.

His approach, centered on strategic planning, training, project management, and system engineering strategies has helped propel his career through the ranks. By identifying deficiencies and potential opportunities, and developing innovative cost effective solutions for enhancing competitiveness, he was able to not only surpass revenue generation targets, but drive record breaking increase in ADR and NOI, all while taking market share from the competitive set and surpassing RevPAR index targets.