Alex joined the Valor team in late 2020 as the Global Director of Digital & Brand Strategy, looking after the global Valor brand and Americas region hotels. A native Atlantan and graduate of the University of Georgia, Terry College of Business, she continues to evolve her studies in our industry, gaining certifications from the SC Johnson College of Business at Cornell University.

Alex has been in the hospitality industry for 7+ years, most recently with IHG supporting their loyalty program and luxury brands marketing efforts. She brings with her experience from all facets of hospitality marketing, from introducing new loyalty partnerships and managing ancillary hotel products, to thoughtfully adding new and acquired brands to the digital portfolio from a global perspective.

Her passion for serving others has translated well in hospitality, always striving to deliver the best services in every aspect of a guest’s hotel journey: from the dream state of travel planning all the way through to check-out.