Lauren Masserant

Lauren Masserant became a member of the Valor team in May, joining as the Regional Director of Sales.  A graduate of Michigan State University, Lauren stepped out of the Hospitality Business Program into the sales team of White Lodging. Beginning her career at the Residence Inn Downtown Louisville, she learned to navigate the extended stay […]

Wade Bryant

Wade joined the Valor team in 2019 as Director of Sales & Marketing and provides leadership and support to the company’s growing portfolio of hotels. In his 20+ years in hospitality, Wade has achieved success and recognition for his results with companies like HEI Hotels & Resorts, John Q. Hammons, Atrium Hospitality and most recently […]

Grey Poplin

Grey joined the Valor team in January 2022 first as an Associate supporting the Global Valor brand and Americas region hotels. As Global Brand Manager, she is responsible for maintaining Valor’s global presence and works directly with each region’s stakeholders on strategy to further develop the brand across the world. Grey also serves as key […]

Annabelle Richalet

Originally from Montauban, France, Annabelle began her career studying Hotel Management at the internationally recognized Paul Bocuse Institute of Hospitality. Annabelle brings 20 years of hospitality experience to her role, including experience in award-winning restaurants, bars, luxury and lifestyle hotels. She specializes in analyzing organizational needs for development, aligning learning & development activities within the […]

Ann Sheahan

Ann Sheahan is a career Hospitality industry professional. She enjoyed successful tenures with strong companies such as Brinker International, Salsarita’s Franchising , Krispy Kreme Doughnuts, and was a Hospitality Recruiting Partner with Goodwin Hospitality. Ann recently was President of Free Fenix Franchising, which owns several fast-casual restaurants in North Carolina. Ann has held key leadership […]

Charlotte Spedding

Charlotte is an award-winning human resources executive with well over a decade of experience working within the hospitality industry. Charlotte is a HR generalist with vast knowledge of the full employee lifecycle including recruitment, onboarding, employee engagement & relations, and training.  She has dual citizenship, both American and British, and has spent significant time working and […]

Balencia Thomas

Balencia Thomas joined the Valor team in August of 2021 as Regional Director of Human Resources. She has over 25 years of extensive Human Resource experience, with demonstrated, collaborative leadership with a focus on company growth strategies. She is a respected business partner with hands-on experience that impacts organizational effectiveness in the field as well […]

Dwayne Marshall

Dwayne Marshall, Chief Development Officer, Americas

As Chief Development Officer, Dwayne leads the execution of the company’s growth strategy in the Americas by sourcing, structuring, negotiating, and executing third-party management contracts in the region and assisting with underwriting acquisition and development opportunities for the company and its capital partners. Additionally, he will continue to build and nurture Valor’s strategic relationships with […]

Craig Strickler

Craig joined Valor as Director of Operations in 2018 after spending more than two decades in various facets of the hospitality industry. After receiving his bachelor’s degree in Hospitality Management from Webber International University where he attended on a basketball scholarship, Craig began his career in the hospitality industry with Hyatt Hotels and worked his […]