Louise has 14 years of experience in the travel and hospitality industry for various leading brands. Louise graduated from The University of Birmingham with a BSc (Hons) in Mathematical Sciences. Her early career was centred on profit analysis in various industries but she then moved into roles with a focus on revenue generation. Latterly, she has held senior management positions with Travelodge and Thomas Cook. Louise's career to date has given her an in-depth knowledge of all areas of revenue management coupled with strong analytical skills. Her knowledge of different industries allows her to share different approaches to maximising revenue.
As Revenue Director, Louise is responsible for driving a total revenue culture by developing the Group's Revenue team, optimising distribution and setting the strategy for pricing and inventory allocation.