The Holiday Inn Solihull hotel has embarked on an intensive £1m refurbishment programme to its ground floor public areas including a stunning outdoor heated terrace to showcase the hotel’s lake and fountain.
The 8 week project, which uses all local contractors, is set to be completed mid March transforming the hotel’s personality and ambience. The hotel’s General Manager, Martin Woods, is confident that the new proposition will entice local residents to use the terrace and bar as well as hotel guests, which will also increase demand in the stylish new food and beverage areas.
Martin said: “Our location has always been the envy of many, but by our own admission, some of the areas were becoming tired and out-dated. The investment literally injects a new lease of life into the hotel and by opening up the areas to create a more ‘open plan’ environment, we will be offering a softer, modern, fashionable experience in these key customer areas.
“The hotel lake and fountain has lost its personality over the years and we are now putting that back by opening out the lounge area with floor to ceiling folding doors onto a newly designed terrace with contemporary lighting and canopies, so this area naturally draws the eye and becomes a focal point. With the quality of craftsmanship, style and design, we know we will capture everyone’s attention, both inside and out. The terrace area and contemporary bar is set to be a welcome addition to the social scene for the many local residents that come into town for a drink or bite to eat.”
The hotel makeover will be clear from the moment you enter the car park with a new look and feel to the exterior complete with new lighting and planting. As you walk through the doors, customers and diners will be met with a stylish and aesthetic welcome at the new reception area setting the scene for the customer journey. Leaving no stone unturned, the hotel has transformed all customer touchpoints in the refurbishment to the entire ground floor, including the reception, lounge area, bar and restaurant.
Martin added: “We are looking to create multi-functional space that appeals to both leisure and business guests and I am confident that we will deliver on this to really put ourselves back on the map with a complete overhaul. This is part one of the investment programme which will also see refurbishment to the bedrooms commencing later in the year.”
Throughout the ground floor, the stylish brick work walls, suspended modern lighting and eclectic mix of lampshades of all sizes are complemented by comfortable seating and library effect shelving for books and ornaments providing a home from home feel.